1. Make the Byron service area explicit in the intake path
The Census record identifies Byron township as a municipal-town in Kent County, Michigan. That relationship matters because “Byron,” “Kent County,” and Michigan are not interchangeable service areas. A visitor may ask whether your firm serves Byron township, another Kent County community or a location outside your intended coverage. Video Intake should therefore be reviewed against the geographic questions your firm actually uses—not against population as a proxy for need. Population can describe the community; it cannot establish how many people are searching for counsel or how many matters your firm should expect.
Recommended approach
Decide which geographic answers affect eligibility, ownership or follow-up. Review whether the intake should distinguish Byron township from broader Kent County coverage and where a matter outside the firm’s scope should go. Keep any location language accurate and limited to the areas the firm genuinely serves.
