1. Set the geographic brief before selecting stories
Boston is recorded as a municipal township in Ionia County, Michigan. That relationship matters because a local firm may need different coverage for people seeking help in Boston, elsewhere in Ionia County, or across Michigan. Those audiences should not be treated as interchangeable. A page about a statewide law change may be relevant to a Michigan practice without being a Boston page. A report about an incident in another part of the state may need a clear explanation of why it matters to the people the firm serves.
Recommended approach
Define the intended geographic audience for each legal-news page before publication. Review whether the subject belongs in Boston coverage, Ionia County coverage, statewide Michigan coverage, or a broader service area. Keep geographic wording accurate rather than using Boston as a substitute for every location the firm serves.
