1. Start with Boston’s actual service boundary
Boston township is recorded in the 2020–2024 ACS 5-year data as a municipal-town in Ionia County, Michigan, with an estimated population of 6,065 and a margin of error of 18. That fact identifies the local geography; it does not show how many people call a law firm, which matters they have, or whether your current staff needs additional coverage. If your firm serves clients beyond Boston township, treat Boston and Ionia County as separate service-area decisions rather than describing the township estimate as the market for all of Michigan.
Recommended approach
During a review, list the places your firm actually serves, the matters it accepts and the calls it cannot currently answer. Then decide whether the answering experience should use one general path or different paths by practice area, urgency or caller type.
