1. Start with the firm’s actual Beverly Hills service area
A Beverly Hills firm may receive inquiries from people in the village, elsewhere in Oakland County, or from locations outside that county. Those geographic relationships should be explicit in intake rather than guessed from the village population. The Census record establishes Beverly Hills village and its Oakland County relationship; it does not establish demand, competition, case volume or revenue. Automation can be evaluated around the locations and matter types your firm actually accepts.
Recommended approach
List the locations your firm serves, the matters it accepts and the inquiries it will not pursue. Then decide whether location should affect routing, qualification, follow-up language or staff ownership. Keep Beverly Hills, Oakland County and Michigan as separate fields where that distinction matters.
