1. Start with Berkley’s actual service boundary
Berkley is recorded as a municipality in Oakland County, Michigan. For a firm serving Berkley, that relationship matters when you decide which calls belong in the same intake review. A caller in Berkley may follow a different consultation path from a caller elsewhere in Oakland County or another Michigan market, depending on your practice, venue, conflicts process, and service area. Population alone cannot tell you how many people will call, which matters they will describe, or whether you need more staff. Intake Coach can be evaluated against the calls your firm actually handles, including the questions, qualification choices, ownership decisions, escalation points, and follow-up steps that apply to your practice.
Recommended approach
Define the geographic and practice boundaries you want your intake team to use before reviewing performance. Separate Berkley calls from other service areas only when that distinction changes qualification, routing, or follow-up.
