1. Define the visitor’s first decision
A Video Intake experience begins with a visitor choosing to see whether the firm may have a case. For a firm serving Bear Creek township in Emmet County, the first design question is not how many residents will use it. The question is which website visitors the firm is prepared to guide: people seeking a consultation, people unsure whether their issue fits a practice area, or people looking for information before contacting counsel. The page and opening video should make the next action clear without implying that completing the survey creates an attorney-client relationship or guarantees representation.
Recommended approach
List the practice areas the firm actually evaluates, then identify the first useful distinction for each one. Keep the opening path understandable to a visitor in Bear Creek and elsewhere within the firm’s actual service area. Confirm how geographic fit, matter type and urgency should be recorded and when a response requires attorney review.
