Start with the caller’s next step, not a population assumption
For an Armada firm, the useful question is narrower: when an existing or prospective caller reaches the firm and nobody answers, what happens next? A voicemail, a busy line, an unanswered after-hours call, or an overflow call may each require a different response path.
Recommended approach
Map the firm’s actual phone paths by caller type and timing. Review what happens during lunch, after hours, weekends, holidays, meetings, and simultaneous calls.
