1. Start with the geography your firm actually serves
Argentine township and Genesee County are not interchangeable labels. A firm may serve Argentine township, other parts of Genesee County, or a broader Michigan market. Lead Attribution gives you a way to examine the journeys associated with the coverage your firm chooses to review: landing page, referrer, channel, device, sessions, intake answers, and eventual outcome. The Census record identifies Argentine township’s county relationship, but it does not show where legal inquiries originate or which geographic pages produce matters.
Recommended approach
Define the geographic boundaries for your review before interpreting records. Separate Argentine township from Genesee County and from Michigan-wide activity. Then compare the locations represented in your own inquiries with the service areas your firm accepts. Do not use the township’s population as a proxy for search activity, legal need, or expected case volume.
