1. Define the geographic lens before reviewing news
The Census record identifies Antwerp township and its relationship to Van Buren County. That distinction matters because a page about an event in Antwerp township is not automatically a page about every person in Van Buren County, Michigan, or a wider metropolitan area. Legal News should be evaluated against the locations your firm actually serves. A story may be relevant because it occurred in Antwerp, elsewhere in Van Buren County, or at a broader Michigan level, but each choice should be intentional. Population is not a substitute for evidence that people are searching or contacting lawyers.
Recommended approach
Create geographic rules for each practice area before approving coverage. Decide whether a page should name Antwerp township, Van Buren County, Michigan, or another service area only when the underlying story and your firm’s actual coverage support it. Review whether the page’s call to action accurately reflects where the firm accepts matters.
