1. Start with the geography your firm actually serves
Almont is a municipal town in Lapeer County. A page aimed at “Almont law firms” should not quietly treat Almont, Lapeer County, Detroit, or all of Michigan as interchangeable audiences. Those are separate decisions.
Recommended approach
At a consultation, map each practice area to the geographic scope you are willing to state publicly. Review whether a timely page should discuss a Michigan statute, a statewide appellate decision, a Lapeer County development, or an event affecting people in or near Almont. Do not broaden a page merely to make the local audience appear larger. Record the intended audience and the service boundary in the approval decision for every proposed topic.
