1. Start with the geographic question: Albion, Calhoun County or Michigan?
Your service area should be explicit before a news workflow is evaluated. Albion is in Calhoun County, but the city, the county and Michigan are not interchangeable audiences. A story involving Michigan law may be relevant statewide, while a development connected to Calhoun County may deserve a more local explanation.
Recommended approach
Ask Bosseo to show how Legal News would distinguish Albion, Calhoun County and statewide Michigan coverage for each practice area. Review whether proposed pages identify the event’s actual location, explain the applicable legal issue and use a service-area call to action that is accurate for your firm.
