1. Set the geographic boundary before reviewing stories
The U.S. Census Bureau records Addison township in Oakland County, Michigan, with a 2020–2024 ACS five-year population estimate of 6,278 and a margin of error of 22. That is a description of the municipal geography, not proof that residents are searching for legal help or that the firm should target every person in the township. A firm may serve Addison, other Oakland County communities, a wider metropolitan area, or clients elsewhere in Michigan. Those relationships should not be collapsed into one label. Bosseo describes Legal News as matching stories to a firm’s practice areas and state. That state-level scope may be useful for a firm whose clients come from beyond Addison, but it does not decide which local references are appropriate.
Recommended approach
Write down the firm’s accepted geography by practice area: Addison township, Oakland County, another defined area, or Michigan more broadly. Review whether a proposed page names a place only when the place is legally relevant and accurately described. Do not use the population estimate to forecast demand. Instead, ask how a reader from the firm’s actual service area would recognize the issue and what next step the page should offer.
