1. Start with the Wilmington service area, not a demand assumption
Wilmington is a census-designated place in Middlesex County, Massachusetts. The Census Bureau’s 2020–2024 ACS five-year estimate records 23,336 residents, with a margin of error of 47. That fact can help you name the market your firm wants to serve, but it cannot establish how many prospective clients call, which practice areas they ask about, how competitive intake is, or whether your firm needs additional coverage. For Intake Coach, the relevant local question is narrower: which calls from people seeking service in or around your defined Wilmington market does your team receive, and how consistently are those calls handled?
Recommended approach
Define the geographic scope in your own intake records. Separate Wilmington matters from calls involving other Middlesex County communities or broader Massachusetts service areas before comparing case types, follow-up and outcomes. Treat the Census figure as location context only.
