1. Start with the calls your team does not answer
Wilbraham is a municipal town in Hampden County, Massachusetts. The 2020–2024 ACS five-year population estimate for the town is 14,572, with a margin of error of 24. That figure describes the town’s population; it does not establish call volume, legal demand, competition or the number of prospective clients contacting your firm. Your decision should therefore begin with your own unanswered-call records and the geographic scope you actually serve. Review whether calls from Wilbraham are handled differently from calls elsewhere in Hampden County or Massachusetts, and whether your current routing changes after hours, on weekends, holidays or when staff are already on another call.
Recommended approach
Bring a recent call record or an agreed method for reviewing unanswered calls to the consultation. Decide which caller types require immediate human attention, which can receive a scheduled callback and which should be routed elsewhere.
