1. Start with the service area, not an assumed lead forecast
The U.S. Census Bureau records West Yarmouth as a census-designated place in Barnstable County, Massachusetts. Its 2020–2024 ACS five-year population estimate is 6,194, with a margin of error of 814. That is geographic context, not evidence of search demand, competition, case volume, language preference, or revenue. It should not determine how many inquiries your firm expects. It can, however, help you define the location relationship you want to review: West Yarmouth, Barnstable County, or a broader Massachusetts service area. Video Intake can then be evaluated against the actual practice areas and geographic boundaries your firm accepts.
Recommended approach
Bring your service-area rules to the consultation. Decide whether location is an eligibility question, a routing question, or simply information your team records for later review. Measure what visitors submit rather than using the population estimate as a forecast.
