Start with the Wellesley service area, not an invented demand signal
For custom software, the practical implication is narrower: define which workflows serve clients or staff connected with Wellesley, and distinguish that work from matters handled elsewhere in Norfolk County, the wider Massachusetts market or another service area. A tool should reflect your actual operating boundary rather than treat one place name as a proxy for the whole firm.
Recommended approach
List the jurisdictions, offices, practice groups and intake sources the proposed tool must cover. Then identify whether Wellesley-related work follows the same process as other matters. That distinction affects permissions, routing, reporting and acceptance testing.
