1. Set the geographic boundary before reviewing stories
Tewksbury’s recorded county relationship is Middlesex County. A firm serving Tewksbury should decide whether its news coverage is meant to address Tewksbury, Middlesex County, Massachusetts, a broader metropolitan area or some combination. Those are different geographic scopes. A Massachusetts legal development may matter to a Tewksbury reader without being a Tewksbury event; a county-level matter may be relevant without representing the whole state. The town’s population estimate supplies geographic context only. It cannot establish that residents are searching for legal news or that a particular topic will produce inquiries.
Recommended approach
Ask Bosseo to show how proposed coverage will be matched to your practice areas and geographic service area. Define which stories deserve a Tewksbury angle, which belong to Middlesex County or Massachusetts coverage, and which should be excluded. Review whether each draft makes its geographic scope clear rather than implying that a statewide development is a town-specific event.
