1. Set the geographic boundary before reviewing stories
Tewksbury’s recorded county relationship is Middlesex County. A firm serving Tewksbury should decide whether its news coverage is meant to address Tewksbury, Middlesex County, Massachusetts, a broader metropolitan area or some combination. Those are different geographic scopes. A Massachusetts legal development may matter to a Tewksbury reader without being a Tewksbury event; a county-level matter may be relevant without representing the whole state.
Recommended approach
Ask Bosseo to show how proposed coverage will be matched to your practice areas and geographic service area. Define which stories deserve a Tewksbury angle, which belong to Middlesex County or Massachusetts coverage, and which should be excluded. Review whether each draft makes its geographic scope clear rather than implying that a statewide development is a town-specific event.
