1. Start with the calls your team cannot answer
Tewksbury is a municipal town in Middlesex County, Massachusetts. The 2020–2024 ACS five-year estimate records 31,273 residents, with a margin of error of 49. That figure describes the town’s population; it does not establish call demand, legal need, competition or the number of prospective clients available to a firm. The practical question is narrower: when someone calls your firm and the team does not answer, what happens next? Bosseo describes AI Answering as 24/7 coverage for nights, weekends, holidays and overflow. Its stated setup sends the call to your team first, then has the AI step in after 20 seconds without an answer.
Recommended approach
Review a representative set of unanswered calls and define the situations in which the AI should provide the next step. Include lunch periods, meetings, court-related absences, office closures and simultaneous incoming calls rather than treating “after hours” as the only gap.
