1. Start with the geographic question, not the population number
That relationship matters when you define the geographic scope of a news program: a Stoneham firm may want coverage relevant to Massachusetts, Middlesex County, or a broader service area. The population estimate of 23,355 should not be converted into a forecast of legal searches or cases.
Recommended approach
Ask Bosseo to show how the program would distinguish Massachusetts-wide legal developments from stories that are genuinely useful to people the firm serves in Stoneham and Middlesex County. Decide whether the firm wants state-level coverage, county context, or both. Keep the scope explicit so a page about Massachusetts law does not imply that every Stoneham resident is affected or that the firm handles matters outside its stated practice areas.
