1. Start with Somerset’s exact service geography
Somerset is a CDP in Bristol County, not a synonym for every household or individual in the county. If your firm serves Somerset and also accepts matters from elsewhere in Massachusetts, your phone process should make that distinction explicit. A caller may be asking whether you handle a particular matter, whether an appointment is available, or whether your firm serves a location outside your preferred geography. Population is useful context for defining the place, but it cannot tell you how many people call a law firm, which practice areas they need or when they call.
Recommended approach
Prepare a concise service-area description for review during the consultation. Decide which location questions the answering system should handle directly, which should be recorded for attorney review and which should trigger a clear explanation of your intake boundaries.
