1. Start with Shrewsbury’s actual service area
The 2020–2024 ACS five-year population estimate is 38,876, with a margin of error of 41. The useful local question is narrower: which callers does your firm serve in Shrewsbury and Worcester County, and how should a call from each group be handled?
Recommended approach
Bring your stated service area to the review. Identify whether your phone process distinguishes Shrewsbury callers from other Worcester County inquiries, or whether every caller follows the same intake path.
