1. Start with the firm’s geographic brief
Bosseo’s Legal News description says relevant stories are matched to practice areas and the firm’s state. For a firm serving Randolph Town, that makes geographic definition an early decision rather than a publishing detail. Randolph Town is recorded as a municipality in Norfolk County, Massachusetts. The firm should decide whether its editorial scope is Randolph Town, Norfolk County, Massachusetts, or a broader service area. Those are different audiences. A story involving Massachusetts law may be useful to a statewide practice but less useful to a firm that wants a narrowly local identity. Conversely, a Randolph Town incident may not support a page if the firm does not handle the related matter.
Recommended approach
Write a geographic brief before evaluating coverage. State which locations the firm serves, which Massachusetts legal developments matter, and which topics are outside scope. Do not use it as a proxy for demand or expected inquiries.
