1. Start with the site you need to protect
Norton is a town in Bristol County, Massachusetts. The 2020–2024 ACS five-year estimate records 19,240 residents, with a margin of error of 23. That population figure does not establish legal demand, search volume, competition or likely client volume. It does establish the geographic context for a firm deciding how its website should serve local visitors and any broader Massachusetts audience it targets. Before changing hosts, inventory the site itself: practice-area pages, location pages, contact forms, media, databases, redirects and third-party records. Hosting should support the actual information architecture rather than an assumed future.
Recommended approach
Bring a current site map and hosting account information to the review. Ask which resources are dedicated, which services are managed, and which parts of the site remain the firm’s responsibility. If the firm publishes many pages or expects additional publishing, ask how the proposed environment would be evaluated as the site changes.
