1. Set the geographic boundary before reviewing stories
Milford is a census-designated place in Worcester County, Massachusetts. That relationship matters because a firm may describe its service area as Milford, Worcester County, Massachusetts, or a broader region, but those are not interchangeable labels. The Census record does not establish where prospective clients search, which municipalities a firm serves, or whether a news story will produce an inquiry. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a selected state and matches stories to practice areas. For a Milford firm, the practical question is whether the page should explain a Massachusetts development, a Worcester County matter, a Milford-specific event, or a broader story with clear relevance to people the firm actually serves.
Recommended approach
Write the intended service geography and excluded geography into the consultation agenda. Review whether each proposed page can accurately identify the jurisdiction, affected people and applicable law without turning Milford’s location into an unsupported demand claim.
