1. Match breaking topics to the firm’s actual practice
Bosseo describes Legal News as monitoring more than 2,800 local and national legal-news sources, re-scanning every 15 minutes, filtering stories by practice area and state, and preparing an attorney-angle page. Those are product-page descriptions, not evidence that a particular story will appear for Middleborough Center or generate a qualified inquiry. The relevant local fact is geographic: Middleborough Center is in Plymouth County, Massachusetts. A firm should therefore decide whether coverage should speak narrowly to Middleborough Center, more broadly to Plymouth County, statewide Massachusetts developments, or a combination defined by its service area. The population estimate of 8,155 should not be used as a proxy for the size of a legal-news audience.
Recommended approach
Bring a written list of accepted practice areas and geographic boundaries to the review. Ask how a proposed story would be judged relevant before it reaches approval, and reject topics that do not connect a current development with a service the firm actually offers.
