1. Start with the matters your Mendon-facing website should accept
The Bosseo public product page describes a guided survey organized around practice areas and case types. It says the flow can capture case type, urgency and fit, with weighting toward work the firm wants to grow. That gives you a design question rather than a demographic conclusion. Mendon’s recorded relationship to Worcester County tells you how to describe the service area accurately; it does not tell you which practice areas residents need or which matters your firm should accept. Review your actual intake policy, geographic limits, conflict rules and capacity before choosing the first paths.
Recommended approach
Create a written acceptance map for each practice area you intend to expose to Mendon visitors. Identify the case types you want reviewed, the facts that make an inquiry unsuitable, the questions that require human judgment and the matters that need immediate escalation. Keep Worcester County and any other service-area wording precise. Do not use the town’s population estimate as a forecast or as a reason to add an untested practice-area path.
