1. Set the Lancaster market boundary before you assess calls
The relevant local geography is Lancaster town in Worcester County, Massachusetts. The Census estimate describes the town’s population; it does not show how many people contact law firms, which practice areas they need, or whether callers are likely to use one firm rather than another. Keep those questions separate. A Lancaster firm may receive calls from outside the town, while a local-intent caller may be comparing firms across a wider service area. AI Answering should therefore be evaluated against the geographic scope your firm actually serves, not against population as a proxy for demand.
Recommended approach
Write down the counties, municipalities and service areas your firm accepts before configuring call handling. Review recent call records by caller location only where your firm lawfully and appropriately collects that information. Measure unanswered calls, callback completion, practice-area fit and disposition instead of treating Lancaster’s population as a forecast.
