1. Start with the calls your Lakeville team cannot answer
Lakeville is a municipal town in Plymouth County, Massachusetts. The 2020–2024 American Community Survey 5-year estimate records 11,944 residents, with a margin of error of 53. That figure describes the town’s population; it does not establish call demand, legal need, competition or the number of prospective clients contacting your firm. Use it as geographic context, not as a forecast. Your decision should instead begin with your own phone records: unanswered calls, after-hours calls, busy-line events, overflow periods and calls that reach voicemail during office hours.
Recommended approach
Review a representative period of call records and separate unanswered calls by time, call reason and urgency. Decide which calls should continue to your team first, which should trigger a backup response, and which should receive a different instruction. Bosseo’s public AI Answering page describes team-first routing: calls go to your front desk first, with the AI stepping in when nobody answers within 20 seconds.
