1. Start with the firm’s real geographic service area
The Census record identifies Hanover as a municipal town in Plymouth County. It does not establish demand for legal news, competition, search volume, cases or revenue. A Hanover firm may serve only Hanover, Plymouth County, a wider Massachusetts area, or a different combination of communities. Those are different editorial scopes. Bosseo’s public Legal News description says stories are matched to the firm’s practice areas and state, while its examples refer to local and national sources across a state. That makes geographic definition an important buying question: should a page explain a Massachusetts law change, a Plymouth County event, a named roadway incident, or a development outside the firm’s service area?
Recommended approach
Bring a written service-area map to the consultation. Separate Hanover, Plymouth County and the broader Massachusetts audience, then decide which locations may appear in a page title, explanation or call to action. Do not use the Hanover population estimate as a forecast of inquiries.
