1. Define the site and geographic scope before changing infrastructure
Gardner is a city in Worcester County, Massachusetts. The 2020–2024 ACS five-year estimate records 21,148 residents, with a margin of error of 23. That is context for defining the market you serve; it does not establish search demand, competition, leads or revenue. Your hosting review should therefore begin with the actual website and its intended geographic coverage. List the Gardner pages, Massachusetts pages, service pages and any broader pages your firm plans to maintain. A hosting choice should support the site you actually operate rather than a population-based assumption about traffic.
Recommended approach
Bring a current sitemap or page inventory to the review. Ask which pages, media files, databases and third-party records must move, which geographic pages are essential, and how the firm will decide whether the migrated site is complete. Keep Gardner, Worcester County and Massachusetts as distinct scopes in your planning.
