1. Make the first question useful to the visitor
A blank contact form asks a prospective client to summarize a legal problem without knowing what your team needs. Bosseo describes Video Intake as a guided video survey that lives on a law-firm website. Visitors select an entry point such as “See if you have a case” and move through one question at a time. For a Foxborough-facing firm, the first screen should identify the firm’s service area plainly and avoid suggesting that every person in Foxborough or Norfolk County is an appropriate client. The useful test is simple: can a visitor understand what will happen next, what information to provide and how the firm will respond?
Recommended approach
Review the opening video, language, consent wording and practice-area choices with your intake owner. Keep the geographic reference accurate: Foxborough is a town in Norfolk County, Massachusetts. Do not use the town’s population as a proxy for legal demand. Use actual inquiry records and consultation feedback to decide whether the opening path is understandable.
