1. Set the geographic boundary before choosing stories
The Census record identifies Dudley as a municipal town in Worcester County. A Dudley firm may also serve people elsewhere in Massachusetts, but the town, the county and the state are not interchangeable audiences. A page about a Massachusetts law or statewide enforcement action may be relevant to a Dudley practice even when it does not mention Dudley. Conversely, a page should not imply that a statewide event is a Dudley event unless the underlying facts support that description. Population alone cannot establish that residents are searching for legal news or that a particular topic will produce inquiries.
Recommended approach
Ask Bosseo to show how proposed coverage is geographically framed: Dudley, Worcester County, Massachusetts, or a broader service area. Decide which geographic relationships belong in page titles, explanations and calls to action. Keep local incident reporting separate from statewide legal developments, and have the firm approve wording that could affect professional responsibility or reputation.
