1. Start with the Cohasset service boundary, not a population assumption
Cohasset is a municipal town in Norfolk County, Massachusetts. Its recorded 2020–2024 ACS 5-year population estimate is 8,427, with a margin of error of 19. That is location and eligibility context, not evidence of search demand, competition, case volume or revenue. Your intake rules should therefore identify whether an inquiry is connected to Cohasset, another Norfolk County community, or a different Massachusetts service area. A broad geographic label can make ownership unclear when a matter falls outside the firm’s accepted territory.
Recommended approach
Review the locations your firm accepts, declines or refers before automating routing. Define the human decision that should follow a location answer, rather than assigning a lead solely because it mentions Cohasset. Ask whether the response should create a task, request more information, offer a consultation path or send the inquiry for review.
