What does the ROI Dashboard publicly describe tracking?+
Bosseo’s public page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI-engine citations, calls, forms, video intakes, lead classifications, case types, source attribution, reviews, trends and, where recorded, matters and revenue. Ask which items apply to your firm and how each is defined.
Can the dashboard prove demand for legal services in Cochituate?+
No. Cochituate’s 2020–2024 ACS population estimate is demographic context only. It does not prove demand, competition, search volume, calls, leads, cases or revenue. Use the dashboard to review measured firm activity after definitions and geographic labels are agreed.
Will every call count as a potential new client?+
It should not be assumed. Bosseo’s public page describes separate classifications for potential new clients, current clients and other contacts. Ask how classification works, how staff corrections are handled and how ambiguous or duplicate contacts affect totals.
Can I assume my existing systems will integrate?+
No. Bosseo describes automation and connected ecosystem services, but the public information does not establish support for every system. Provide your system inventory and request a specific review of available connections, permissions, data fields and any manual steps.
Does a dashboard ranking prove that marketing produced a matter?+
No. A ranking, call, lead, matter and revenue are different measures. Ask how source attribution and matter records are linked, then require the firm to confirm whether the relationship is complete enough for the decision being made.
What should we ask about access and data recovery?+
Ask who may access the dashboard, how access is removed, whether changes are auditable, how records are corrected, what happens during data delays and how recovery or escalation works. The public page describes firm access but does not state a universal uptime or recovery commitment.