1. Start with the geographic boundary, not the population figure
Cochituate is a census-designated place in Middlesex County, Massachusetts. The Census estimate describes the CDP; it does not establish how many people search for legal information, whether they prefer a particular firm, or how much relevant news exists. A Cochituate firm should therefore distinguish between coverage about Cochituate, coverage elsewhere in Middlesex County, and Massachusetts-wide developments. Those are different editorial and measurement choices. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. The public description does not establish a Cochituate-specific news inventory or forecast.
Recommended approach
Ask Bosseo to show how it would define the firm’s geographic coverage before signing: Cochituate, Middlesex County, Massachusetts, or a combination. Treat any local opportunity assessment as a review question, not as a population-based demand conclusion.
