1. Define the geographic brief beyond Bliss Corner
A useful brief should therefore distinguish the place the firm serves from the geography of the news it may cover. A Massachusetts law change, appellate decision, enforcement action or safety event could raise questions for people connected to Bristol County even when the event occurs elsewhere. Conversely, a story near Bliss Corner may be irrelevant to the firm’s practice areas.
Recommended approach
Ask Bosseo to review how the firm wants geography handled: Bliss Corner, Bristol County, Massachusetts, or another clearly defined service area. Keep those scopes separate in page titles, explanations and calls to action. Decide which geographic relationships require attorney review before publication.
