1. Make the first website question easier to answer
A conventional contact form asks a visitor to supply a name, contact details and a free-form explanation. Bosseo’s public Video Intake description presents a different path: a visitor taps an invitation such as “See if you have a case,” then moves through a guided video survey. The stated purpose is to help visitors explain what they need while collecting information by case type. That distinction matters for a Bedford firm because local geography does not tell you how a particular website visitor will communicate, what facts are available at the first touch, or whether the person is ready to schedule.
Recommended approach
Review your current form submissions from visitors who selected a Bedford or Middlesex County service location. Identify where people commonly provide too little information for an initial decision. Ask Bosseo to show how those points would become clear, plain-language questions in a guided flow. Keep the intake focused on information your firm can act on, rather than treating the survey as a substitute for legal advice.
