1. Set the geographic boundary before selecting stories
Abington is a census-designated place in Plymouth County, Massachusetts. That relationship matters because a firm may want coverage written for people in Abington, for a wider Plymouth County audience, or for clients across Massachusetts. Those are different editorial and measurement choices. A population estimate for Abington does not show how many people search for legal news, which practices they need, or whether a particular story will generate an inquiry.
Recommended approach
Before using the service, write down the geographic scope for each practice area. Decide whether an article should mention Abington, Plymouth County, Massachusetts, or another location only when the underlying event and the firm’s service area justify it. Ask Bosseo to explain how geographic relevance is handled for the firm’s selected areas rather than treating every Massachusetts story as local.
