1. Define the geographic brief before reviewing stories
Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state and monitors local and national legal-news sources. For a Salisbury firm, that does not automatically establish coverage of Salisbury, Wicomico County, another Maryland county, or a wider metropolitan area. Those are different geographic choices. Salisbury is recorded as a municipality in Wicomico County; the Census record does not establish which places your prospective clients search from or which locations your firm should discuss.
Recommended approach
Ask Bosseo to show how geographic relevance would be decided for your firm. Specify whether your editorial scope should focus on Salisbury, Wicomico County, Maryland statewide developments, or a combination. Review whether each proposed page names the correct place, court, agency, roadway, law, or jurisdiction without implying that a statewide event is a Salisbury event.
