1. Start with the geographic relationship, not an assumed lead forecast
Parole is recorded as a census-designated place in Anne Arundel County, Maryland. That is context for defining a service area; it does not establish legal demand, search volume, competition, case volume, staffing needs or revenue. A Video Intake decision should therefore begin with the firm’s real service boundaries. Does the firm accept matters from Parole only, throughout Anne Arundel County, elsewhere in Maryland, or according to practice-area-specific rules?
Recommended approach
Bring those boundaries to the review. Decide which inquiries should be accepted, declined, referred for review or escalated to a person. Keep Parole, Anne Arundel County and Maryland as distinct geographic labels in the firm’s intake rules.
