1. Set the geographic boundary before choosing stories
Bosseo says Legal News matches stories to a firm’s practice areas and state. For a New Carrollton firm, the starting geography is New Carrollton, Prince George's County and Maryland, but those labels should not be treated as interchangeable. A page about a statewide law change has a different purpose from coverage of an incident in New Carrollton or a matter elsewhere in Prince George's County. The Census record identifies New Carrollton as a municipality in Prince George's County; it does not show which legal topics residents search for or where a firm receives matters.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your selected practice areas. Decide whether each page should address New Carrollton, Prince George's County, Maryland or a wider permitted service area. Keep the geographic wording accurate, and do not use the city’s population as a forecast of demand.
