Start with the Lutherville service area, not a population assumption
Lutherville is recorded by the U.S. Census Bureau as a census-designated place in Baltimore County, Maryland. The 2020–2024 ACS 5-year estimate records 6,574 residents, with a margin of error of 929. For an automation decision, that fact establishes the place and county relationship you serve; it does not establish how many people contact your firm, which matters they need, or when inquiries arrive. Do not use the population estimate to justify a staffing model or promise a particular volume of leads.
Recommended approach
Bring your actual service-area definition to the review. Decide whether automation should cover inquiries identified as Lutherville, the broader Baltimore County area, Maryland, or another geography your firm serves. Then compare that scope with your existing intake records and matter categories. The useful question is not how large the place is; it is whether the same handoff rules should apply to every inquiry your firm accepts.
