Start with the place your firm actually serves
Leisure World is recorded as a census-designated place in Montgomery County, Maryland. The population estimate describes residents of that place; it does not establish how many people need a lawyer, how many search online, or whether a particular practice area has local demand. It also does not define your service territory. A firm may serve Leisure World, other Montgomery County communities, the wider Washington metropolitan area or clients throughout Maryland, but those are different geographic claims and should not be blended.
Recommended approach
Before changing review activity, document the locations your firm intentionally serves and the locations represented by its Google Business Profile and website. Decide whether Leisure World is a primary service location, one community within Montgomery County, or a location used in a broader Maryland service description. Then assess review visibility against that chosen geography rather than treating the CDP population as a market-size forecast.
