1. Start with the calls your Laurel practice actually handles
A Laurel location does not, by itself, tell you how many prospective clients contact your firm or which matters they raise. The Census record identifies Laurel city and its relationship to Prince George's County; it does not establish demand, competition, lead volume or revenue. That distinction matters when you decide whether an intake problem is worth addressing. Intake Coach is presented as a call-by-call review system, so the appropriate starting point is your firm's actual intake conversations and the service area you intend to serve. Ask which calls belong to Laurel, which relate to Prince George's County, and which come from outside the firm's intended geography. Do not treat a city population estimate as a forecast.
Recommended approach
Define the geographic scope of your review before interpreting performance. Separate Laurel calls from other Prince George's County matters when that distinction affects eligibility, attorney assignment or follow-up. Then review the conversations themselves for missed questions, unclear next steps and unresolved objections.
