1. Start with the exact geography your site serves
Kettering is recorded by the U.S. Census Bureau as a census-designated place in Prince George's County, Maryland. Its 2020–2024 ACS five-year population estimate is 14,014, with a margin of error of 1,012. That population record describes the place; it does not establish legal demand, search volume, competition, leads or revenue. For hosting, the useful implication is narrower: your firm should decide which Kettering and Prince George's County pages, service pages and intake paths must remain available and usable. Do not treat a population figure as a hosting forecast.
Recommended approach
List the geographic pages and service journeys that matter to your firm, then use the review to identify the content, databases, forms and media those pages depend on. Ask how each item will be tested after migration rather than assuming that a location page is interchangeable with any other page.
