1. Define the geographic brief before reviewing stories
Hillcrest Heights is recorded by the U.S. Census Bureau as a CDP in Prince George’s County, Maryland. A firm may serve people in Hillcrest Heights while also handling matters elsewhere in the county, the Washington metropolitan area, or Maryland. Those are different geographic claims and should not be collapsed into one audience. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. That makes the geographic brief a central buying question: will the proposed coverage speak to Maryland law, Prince George’s County developments, incidents affecting Hillcrest Heights residents, or a wider service area?
Recommended approach
Ask Bosseo to show how geographic relevance would be decided for your firm. Separate Maryland-wide legal developments from Prince George’s County matters and from stories that merely mention a nearby place. Do not treat the Hillcrest Heights population estimate as proof that a story will generate searches or inquiries.
