1. Set the geographic boundary before reviewing stories
The Census identifies Germantown as a CDP in Montgomery County, Maryland. A Germantown law firm may serve clients in the community, elsewhere in Montgomery County, across Maryland or in a narrower service area; the population record does not establish which boundary is commercially or ethically appropriate. Legal News is presented as monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. That makes geographic definition an implementation decision, not a demographic conclusion.
Recommended approach
Bring a written service-area policy to the consultation. Separate Germantown, Montgomery County and Maryland references, and decide which locations may appear in a page title, body copy or call to action. Ask how a story is evaluated when its facts are statewide but its practical effect may be local. Exclude locations your firm does not serve rather than treating every Maryland story as locally relevant.
