1. Define the geography before choosing stories
Fort Washington is recorded as a CDP in Prince George’s County. A page aimed at Fort Washington should not casually substitute Washington, D.C., the broader metropolitan area, or all of Maryland. Those are different geographic frames. Start by deciding whether the firm wants coverage tied to Fort Washington, Prince George’s County, Maryland, or a combination that accurately reflects its service area. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state. It does not establish that every Fort Washington or county-level event will be monitored, selected or published.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your firm. Establish a written boundary for references to Fort Washington and Prince George’s County, and separately identify when a statewide Maryland development is appropriate. Do not treat the population estimate as evidence that a news program will produce inquiries.
