What does the ROI Dashboard measure?+
Bosseo’s public product page describes measurements including keyword rankings, SERP features, AI citations, inbound calls, call transcripts, contact classifications, case types, forms, video intakes, source attribution, reviews and trends. The exact scope for your firm should be confirmed during consultation.
Can it prove that Forestville produced a case?+
A dashboard may organize geographic, source and matter information, but the population of Forestville does not prove demand or legal outcomes. Ask how Forestville is identified, how a matter is confirmed and which financial definition the firm will use.
How should we define a lead?+
Agree on the distinction between a Potential New Client, Current Client, Other contact, duplicate, spam inquiry and confirmed matter. Bosseo’s public page describes these classifications, but your firm should approve the definitions and correction rules.
What should we ask about calls and transcripts?+
Ask how calls are recorded, transcribed, tagged, corrected and accessed; how incomplete or misclassified records are handled; and who may review them. Bosseo describes recorded, transcribed and case-type-tagged calls, but implementation details should be confirmed.
Can the dashboard connect rankings with revenue?+
Bosseo describes rankings, leads, matters and revenue as part of the reporting picture. Before relying on that relationship, clarify the source fields, matter-confirmation event, financial definition and any information the firm must enter or approve.
Is a ranking change a guarantee of visibility or new business?+
No conclusion of that kind should be assumed. Google states that automation does not guarantee crawling, indexing or search visibility. Treat rankings and SERP observations as measurements to review alongside intake and matter data.