1. Set the geographic boundary before selecting stories
Forestville is recorded as a CDP in Prince George's County, Maryland. Legal News coverage should therefore distinguish Forestville from the county, the wider Washington metropolitan area and Maryland as a whole. A story involving Maryland law may be relevant to a Forestville firm even when it does not concern Forestville itself; a nearby incident may still require careful wording about jurisdiction, venue and facts. The local population estimate is context for the place, not evidence that residents are searching for a particular legal service. Bosseo’s public page says Legal News matches stories to the firm’s practice areas and state. That makes geographic scope a consultation question: what should qualify as Forestville-local, Prince George’s County-relevant, Maryland-wide or outside the firm’s intended audience?
Recommended approach
Bring a written geographic policy to the consultation. Ask Bosseo to review how a page would describe Forestville, Prince George's County and Maryland without implying that an event occurred in Forestville when it did not. Decide whether the firm wants coverage limited to Maryland law, expanded to county developments or reserved for stories with a clear connection to its service area.
